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Trade Groups, Emord Rip FTC Interpretation Of POM Wonderful Ads

 
• By Dan Schiff

An amici curiae brief filed in the POM Wonderful case by CHPA and CRN criticizes FTC for relying “on its own ‘expertise’ to determine the meaning of ambiguous advertisements.” A separate brief by attorney Jonathan Emord says FTC is creating unreasonable barriers for food product research.

The Consumer Healthcare Products Association and the Council for Responsible Nutrition blast the discretion the Federal Trade Commission used in levying its order against [POM Wonderful LLC]’s health claims.

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