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Lipitor Switch Decision Could Portend Pfizer’s Consumer Product Future

 
• By Malcolm Spicer

As CEO Ian Read leaves open a door for the firm to unload the consumer business, industry consultant Steve Francesco says Pfizer’s decision to end its Lipitor switch program could move the business out the door.

Pfizer Inc.’s decision against asking FDA to approve an OTC version of its high cholesterol treatment Lipitor (atorvastatin) could point to the firm leaving the consumer health space.

The firm on July 28 said an actual use trial to simulate the OTC use of Lipitor 10 mg did not meet its primary objectives

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More from North America

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