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Rx Mobile Devices Promos: Benefits Often More Prominent Than Risks

 
• By Brenda Sandburg

In an analysis of direct-to-consumer mobile promotions, FDA found that risks and benefits are not equally prominent and accessible in the communications and their landing pages.

MOBILE ADS CONCEPT

While the US FDA has yet to object to a prescription drug promotion on a mobile device, the agency may pay closer attention to such communications in the wake of an agency study that found they do not equally convey a product's benefits and risks.

The agency's Office of Prescription Drug Promotion (OPDP) analyzed 51 promotional communications from May 2012 to May 2014 on smartphones,...

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