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Twitter Promo Study Gets Tweaks, But FDA Rejects Many Industry Suggestions

 
• By Brenda Sandburg

Lilly recommended testing use of embedded Twitter cards to convey safety information and PhRMA proposed studying a universal graphic symbol or FDA's logo.

Women hand holding smartphone and using Twitter application

In response to public input, the US FDA is making minor modifications to its study of whether a link to prescription drug information within online character-space-limited communications can effectively convey the risks associated with the product. However, the agency declined to adopt several recommendations from industry, although it noted that it may consider some of them for future studies.

Among the revisions to the study, FDA said it will recruit an equal number of participants who are using mobile and non-mobile devices

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