PhRMA Seeks US FDA Rationale For Rx Drug Advertising Studies

Trade association says research projects are often unnecessary, questions studies of low-internet users and how disclosures about a product affect viewer perceptions.

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FDA's recent spate of proposed studies of prescription drug advertising is drawing criticism from the Pharmaceutical Research and Manufacturers of America (PhRMA), which said such research is often unnecessary given existing data.

"PhRMA remains committed to substantive research focused on prescription drug advertising and promotion. We are concerned, however, with the agency's...