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Potential Buyers Assess Available OTC Assets From Disparate Views

 
• By Malcolm Spicer

As Merck KGAA and Pfizer shop their consumer health businesses, large pharmas J&J, Bayer AG and Sanofi, health and household care marketer Reckitt Benckiser and a smaller firm expanding its OTC focus, Prestige Brands, are among the firms with reasons to consider changing their own consumer health lineups.

Hand holds the magnifying glass in front of an open notebook. Among the many icons, attention is focused on the money icon. Financial operations, banking, lending, etc.

OTC drug sector competitors regularly evaluate multiple strategies and timelines to grow their businesses. Those evaluations are getting a brighter spotlight as Merck KGAA and Pfizer Inc.shop their OTC drug and vitamin, mineral and supplement (VMS) businesses.

Potential suitors for those businesses include large pharma firms Johnson & Johnson, Bayer AG, Sanofi and GlaxoSmithKline PLC,...

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