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Power Of Proprietary Drug Names To Be Studied By US FDA

 
• By Brenda Sandburg

FDA is worried about drug names that could appear to overstate efficacy and impact consumer and healthcare provider perceptions of the product.

Speech bubble dialog illustration of business term saying Brand Name

Can the proprietary names of prescription drugs sway perceptions about their efficacy and benefits and risks?

The US Food and Drug Administration aims to find out. The agency's Office of Prescription Drug Promotion is proposing to...

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