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Celebrity Takes Role In US FDA Study Of Rx Drug Endorsements

 
• By Brenda Sandburg

Agency hasn't named the celebrity that will participate in the study on the impact that celebrity and non-celebrity endorsements have on consumer perceptions about Rx drugs.

Photographers are taking a picture of a film star
FDA to study impact of celebrity endorsements of Rx drug products

The US Food and Drug Administration is casting a celebrity for a study to assess the influence an endorser's status has on viewer perceptions of direct-to-consumer (DTC) prescription drug advertising.

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