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FDA Objects To ‘Pretty Easy, Huh?’ TV Ad For Gvoke Injection Diabetes Drug

 
• By Brenda Sandburg

In its second letter of the year, US Office of Prescription Drug Promotion says Xeris Pharmaceuticals’ television ad fails to include important risk information and misleadingly suggests Gvoke pre-filled syringe can be easily used.

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FDA cites Xeris for misleading TV ad about diabetes drug Gvoke • Source: Shutterstock

The US Food and Drug Administration criticized Xeris Pharmaceuticals, Inc.'s Gvoke PFS (glucagon pre-filled syringe) television advertisement for leaving out serious risks associated with the diabetes drug and claiming it is easy to use.

In a 14 August untitled letter, the Office of Prescription Drug Promotion said these violations “are concerning from a public health perspective because they create a misleading impression about...

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