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US FDA’s Rx Drug Promo Study Answers $798,000 Question

 
• By Brenda Sandburg

Viewers spend more time on print ads that have more lengthy important safety information or a brief summary but impact on understanding is unclear, OPDP study finds. Another study finds exaggerated images of drug benefits in TV ads unsurprisingly can mislead consumers.

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Exaggerated images of drug benefits in TV ads can mislead consumers • Source: Shutterstock

A US Food and Drug Administration study found that consumers viewing Rx drug print ads fixate for a longer period of time on those that have more lengthy important safety information or a brief summary.

Kathryn Aikin, senior social science analyst and research team lead in the FDA’s Office of Prescription Drug Promotion, presented the results of the study, “Experimental Study of Risk Information Amount...

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Pharma DTC Ad Tax Break Targeted By US HHS, Congress

 
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Sarfez Pharma’s Promotional Claims For Diuretic Soaanz Draw US FDA Warning Letter

 
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Are Bigger Ad Policy Changes Coming After US FDA’s Drug Promotion Office Hit Hard By Layoffs?

 
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The loss of policy analyst, legal, project manager and social scientist positions has experts wondering if the Trump Administration is eyeing a broader effort to limit DTC advertising. The OPDP layoffs are expected to result in delayed reviews of promotional pieces.

More from Compliance

Pharma DTC Ad Tax Break Targeted By US HHS, Congress

 
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