Lilly InDirect? Telehealth Program Leans Into Third-Party Approach To Avoid Compliance Pitfalls

LillyDirect program for Zepbound, Emgality, insulins aims to ease points of friction for drug access, including delays in seeing physicians and inconsistent supply at pharmacies. Co-pay assistance tailored to skirt insurance plan tactics.

Lilly Program Expected To Be A Model For Other Big Pharmas • Source: Shutterstock

Eli Lilly and Company’s new telehealth-based prescribing program for its obesity, diabetes and migraine drugs has built-in safeguards against violating US Food and Drug Administration rules around drug promotions and kickbacks, according to the company.

Drugs Covered By LillyDirect
  • Zepbound

Launched 4 January, the LillyDirect program offers access to independent telehealth providers to insured and uninsured individuals seeking treatment for...

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