DTC Pre-Review Guidance In The Works For Rx TV Ads, FDA’s Abrams Says

Certain drug classes will be required to submit certain types of ads, according to Tom Abrams, director of CDER’s recently elevated Office of Prescription Drug Promotion, but specifics will await the guidance itself.

Guidance is expected soon on FDA advance review of direct-to-consumer television advertising, a move that may, at least in part, satisfy repeated calls from consumer advocates for the agency to assert more control of the practice.

Office of Prescription Drug Promotion Director Thomas Abrams did not say whether the agency would attempt to reinstate the DTC...

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