Disease-Awareness Ads Thrive In Regulatory No-Man’s Land

FDA says its hands are tied when it comes to curbing practices such as the testosterone ads its advisory committees have found problematic, but are the agency’s powers really that limited?

FDA’s advisory committee on testosterone-replacement products highlighted a regulatory conundrum the agency faces in terms of oversight of disease-awareness ads, and also illuminated potential promotional opportunities for marketers outside of the testosterone class.

The Sept. 17 advisory panel meeting may result in what could be seen as an overly convoluted regulatory procedure – changing product labeling to address what many see essentially as a marketing problem

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