DTC Ad Risk Disclosures Could Be Limited To ‘Serious And Actionable’

Despite PhRMA’s concerns, FDA is proceeding with a study using modified versions of existing TV ads, but agency will revise study questions to focus on value of the ‘major statement’ and not other aspects of ads.

At the request of the pharmaceutical industry, FDA is modifying the questions subjects will be asked in a study to assess the impact of limiting the risk information presented in direct-to-consumer television ads to risks that are “serious and actionable.”

However, despite concerns raised by the Pharmaceutical Research and Manufacturers of America, the agency will use modified versions of existing...

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