FDA has altered a planned survey of how prescribers view direct-to-consumer (DTC) advertising by cutting several questions while attempting to glean more detailed information on the prescriber-patient relationship and prescribers’ demographics and feelings.
The agency deleted questions about “whether there should be more or less information about medical conditions in DTC advertising,” “in-office programming” and various other subjects due to survey time constraints, according to a Federal Register notice that the survey has been submitted for approval by the Office of Management and Budget