FDA Revises Prescriber DTC Survey To Focus On Patient Interactions

The agency appeared unusually receptive to outside suggestions about a proposed questionnaire, dropping questions related to drug pricing and adding ones about exam room conversations.

FDA has altered a planned survey of how prescribers view direct-to-consumer (DTC) advertising by cutting several questions while attempting to glean more detailed information on the prescriber-patient relationship and prescribers’ demographics and feelings.

The agency deleted questions about “whether there should be more or less information about medical conditions in DTC advertising,” “in-office...

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