Beating rival EGFR inhibitor Vectibix to the punch, Bristol-Myers Squibb Co./Eli Lilly & Co. have secured an approval for Erbitux in newly diagnosed KRAS wild-type metastatic colorectal cancer patients with a companion diagnostic. Whether the maneuver will help the drug reverse course on flagging sales or improve its competitive position against Roche’s market-leading Avastin remains to be seen.
On July 6, FDA approved both a new indication for Erbitux in combination with chemotherapy in newly diagnosed mCRC patients...