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DTC Price Comparisons To Get FDA Scrutiny

 
• By Derrick Gingery

FDA wants to measure consumer understanding of product safety and efficacy when ads compare the prices of two drugs amid concerns they could imply the compared drugs are interchangeable.

FDA wants to study whether highlighting price advantages in advertising may imply the products are the same, even if additional safety and efficacy context is included.

The results could push FDA to limit or more closely monitor the extent it allows a drug price to be used in pushing products to consumers or practitioners.

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More from United States

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Pink Sheet reporter and editors discuss the new clinical trial requirements that the FDA announced for COVID-19 vaccines, the updated label for Novavax’s newly approved COVID-19 vaccine, and other vaccine-related events that were part of a busy week for policy in the sector.

More from North America

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