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DTC And The Aging Ear: FDA Will Study Comprehension Loss

 
• By Brenda Sandburg

Most risk information for TV spots is in the voiceover, so FDA wants to know whether memory of ads changes with age; it is among 31 research projects on DTC advertising.

Does loss of hearing with age impact people’s comprehension of direct-to-consumer prescription drug television ads? That’s the latest question FDA’s Office of Prescription Drug Promotion is addressing in its perpetual series of studies on DTC advertisements.

FDA announced the proposed research project, “Hearing, Aging, and Direct-to-Consumer Television Advertisements,” in a Federal Register notice scheduled for publication June 25. The study will examine how changes...

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More from United States

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• By Malcolm Spicer

Bridget Dooling, a law school professor who reviewed draft regulations from the FDA and other agencies as an OMB attorney, said prior federal court decisions suggest judges typically defer to agency decisions based in science.

US FDA’s Prasad: ‘We Will Always Embrace Surrogate Endpoints’

 
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• By Vibha Sharma

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More from North America

Rocky Rollout Spells Trouble for Medicare Prescription Payment Plan

 
• By Lauren Flynn Kelly

Enrollment in the new Medicare Prescription Payment Plan was lower than expected in the first year and well below CMS expectations, and invoicing data indicates members are slow to pay.

US FDA Meeting Drought Ends … With A Vengeance

 
• By Michael McCaughan

The first 100 days of the Trump Administration were notable for an extraordinary decline in the number of public meetings hosted by the US Food and Drug Administration. But the schedule changed quickly.

PBM Investigation, Enforcement Action ‘Critical Priorities’ At FTC, Chair Says

 
• By Cathy Kelly

The new FTC chair addressed concerns that staffing cuts will undermine the commission’s commitment to pharmacy benefit manager oversight.