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The War on Generics - Part II

 
• By Ramsey Baghdadi

Teva says it isn't worried about the more aggressive pricing strategies used by brand companies to blunt blockbuster generic launches. What if the world's largest generic company is wrong? Part II of this two-part series looks at the future of the generic drug industry.

Ramsey Baghdadi

It is a safe bet that no one in the brand industry will ever want to imitate Bristol-Myers Squibb & Co.’s patent defense strategy for Plavix. The company’s attempt to...

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