Somaxon Seeks Partner For Silenor Insomnia Drug Switch

P&G’s exit from the switch picture adds “salt to a wound left by” Somaxon’s unsuccessful prescription Silenor launch in 2010, Jeffries analysts note. Somaxon recently laid off 75% of its sales staff and drastically cut marketing to minimize its cash burn rate, which far outpaced initial sales.

Cash-strapped Somaxon Pharmaceuticals Inc. scrambles to find a partner to switch a version of the sleep aid Silenor to OTC after long-time co-promoter Procter & Gamble Co. walked away from exclusive marketing rights.

P&G’s decision March 29 not to work with Somaxon to develop and market an OTC version of the doxepin drug...

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