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Colgate Bids To Expand U.S. Toothpaste Lineup Through FDA Rulemaking

 
• By Eileen Francis

Colgate seeks regulatory approval for a version of its Colgate Sensitive Multi-Protection toothpaste in a formulation it already markets internationally. The request made in a citizen petition comes after Colgate’s plan to expand its U.S. toothpaste business failed when FDA did not give approval for Sensitive Pro-Relief.

Colgate-Palmolive Co. seeks regulatory changes that would allow U.S. sales of a toothpaste product the firm markets internationally with an ingredient combination currently not approved by FDA.

Colgate seeks regulatory approval to launch a version of its Colgate Sensitive Multi-Protection toothpaste formulated with a combination of the anticaries ingredient sodium monofluorophosphate (1.14%), sensitivity ingredient potassium nitrate (5%)...

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