Pfizer will pay AstraZeneca $250 million upfront for global rights to market a potential OTC 20-mg Nexium. Pharma marketing expert Joe McGovern expects Nexium “to start OTC with a big bang,” but Center for Consumer Self Care Executive Director Bill Soller points to potential safety questions about a switch.
A crowded proton pump inhibitor market awaits Pfizer Inc.after acquiring rights to an OTC Nexium, but a switch of the esomeprazole magnesium product could encounter safety questions even with similar molecules already available nonprescription for frequent heartburn.
Pfizer will make an upfront payment of $250 million to AstraZeneca PLC for global rights to market a potential...
The European Medicines Agency’s, human medicines committee, the CHMP, is this week poised to issue opinions on potential marketing approvals for 17 products.
The European Medicines Agency is expected to decide whether to recommend EU-wide marketing authorization for six orphan-designated medicines that are all already approved in the US.
George Tidmarsh has extensive experience in the biopharmaceutical industry and led several drugs to FDA approval.
