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Sample Boxes Grow As Supplement Marketing Tool

 
• By Lisa Gillespie

For dietary supplement manufacturers, the expanding trend of sample-boxes is a developing venue for their products and a way to find and track new customers.

The growing trend of sample-boxes that provide consumers with multiple, similar products increasingly is attracting dietary supplement manufacturers, who are finding a vehicle to reach new customers and collect data.

Firms are navigating somewhat uncharted waters, in some cases building relationships with established sample-box marketers, and in others striking out on their own.

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