Glaxo And Novartis Scratch Each Other’s Back With Consumer Product JV

The combination of the firm’s consumer portfolios will create the No. 1 global OTC business, Duetsche Bank analysts say. GSK estimates OTC sales from JV will reach $5.72 billion, representing more than half of the $10 billion in overall annual sales anticipated for the consumer health product JV.

As part of a three-piece asset swap, Novartis AG and GlaxoSmithKline PLCform a joint venture that could become the global leader for OTC drugs and provide much-needed help for each firm’s consumer products business

The pharma giants’ April 22 agreement to combine their consumer portfolios “forms the biggest (to date) peer-to-peer cooperation which should benefit both companies and unlock significant shareholder

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