Pfizer Would Explore Where No Other Firm Has Gone Before With Lipitor Switch

The degree of difficulty is tremendous for the first novel switch FDA approves, but it would provide a template others can follow. FDA’s interest in fostering innovative OTC switches could work in favor of proposals to make currently Rx ingredients indicated for a chronic condition available nonprescription.

The result of Pfizer Inc.’s quest for a potential Lipitor OTC switch would reverberate across the industry as other firms likely would follow with proposals to switch ingredients for chronic conditions FDA wants to target with OTCs.

FDA’s interest in fostering innovation in OTC switches could work in favor of a 10mg Lipitor switch or a proposal...

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