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P&G Keeps Direct-to-Consumer In Perspective, Retail Distribution Primary

 
• By Eileen Francis

Procter & Gamble remains focused on conventional retail sales, though it will continue to leverage the DTC distribution channel for several categories, CFO Jon Moeller says. Health care sales in the firm's latest quarter jumped 7%, outperforming other sectors.

Building online sales through P&G Shop and websites for brands including Crest oral care is not a sign that Procter & Gamble Co.expects to make a “mass move” to direct or subscription sales for its consumer care products, says Chief Financial Officer Jon Moeller.

Even as it enters the subscription-distribution space with men's grooming products and as market analysts hail a promising future for consumer product firms signing on customers for ongoing online sales, P&G remains focused primarily on

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