1. Pink Sheet

Oral Care, Topical Product 'Natural' Claims Paint Bullseye For Class Action

 
• By Malcolm Spicer

Class action complaints alleging misleading "natural" claims for food products have been stayed pending completion of FDA's look at whether it should formally define the term for use in food, but there is no parallel FDA consideration of how the term is used for oral care products and topicals.

Open season for litigation challenging "natural" claims could go on longer for oral care products and topicals than for food and dietary supplements due to the greater likelihood of FDA exercising oversight on labeling in the food space.

The latest example of a class action targeting FDA-regulated products making "natural" claims is a complaint filed Oct. 27 in federal district court alleging that Colgate-Palmolive Co. subsidiary [Tom's of Maine Inc

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