J&J Outlines Pricing Transparency Plan, Will Others Follow?

CEO Gorsky describes J&J’s approach to drug pricing and pledges to provide more detail in an annual transparency report. Investor pressure regarding the pricing debate continued during the Novartis earnings call. Value arguments expected to dominate pharma’s message.

US-Money-and-Pills_V2_1200x675

Johnson & Johnson laid down a gauntlet during its earnings call Jan. 24 with a pledge to produce an annual report providing pricing transparency for its drugs, providing the latest sign from the biopharma industry that it recognizes business as usual can't continue in the US.

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Pink Sheet for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Pricing Debate

More from Market Access