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Smartphone Apps Appropriate For OTC Product Instructions – Consultant

 
• By Malcolm Spicer

“The present has passed us by” in using appropriate technology to provide consumers more information than on US Drug Facts labels, Pinney Associates’ Saul Shiffman says at CPHA conference.

FDA and the industry should get up to speed on incorporating smartphone apps to provide instructions on OTC drugs, says Saul Shiffman, senior scientific advisor for behavioral science, study design and analysis at pharma industry consultancy Pinney Associates.

Consumers' rampant and still increasing use of mobile apps for all manner of lifestyle, commerce and communications functions demonstrate that...

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