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Early Engagement On Outcomes-Based Deals Helps Unlock EU Access To Kymriah

 
• By Leela Barham

Novartis has managed to temporarily overcome payer reservations about the real-world value of Kymriah by engaging early with payers and heath technology assessment bodies and by developing tailored outcomes-based deals for key European markets. Approaching each payer with a responsible attitude has helped too.

Meeting
Early engagement has helped Novartis overcome payer reservations • Source: Shutterstock

Novartis is pressing on with pricing negotiations in Europe to make its expensive but potentially transformative CAR-T therapy Kymriah (tisagenlecleucel) more widely available throughout the region, having already struck deals on this front in countries such as England, France and Italy.

Payers have had concerns about the evidence base for Kymriah

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