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Generics Trade Association Takes Generic Access Concerns Directly To Patients

 
• By Derrick Gingery

The seven-figure DTC ad campaign is an unusual tactic for the generics industry, which typically uses other channels for its advocacy.

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AAM wants generics once again placed on their own tier in Medicare Part D formularies. • Source: Shutterstock

The US generics trade group is appealing directly to patients in a campaign pushing for Medicare and other changes that it believes will lower drug prices.

Direct-to-consumer ads are rare, if ever used, by generics companies to push their medicines, unlike their brand counterparts, but now...

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