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US FDA Aims For More Timely Reviews Of Rx Drug Launch Promotions

 
• By Brenda Sandburg

New review process planned to launch next year. FDA officials and industry reps note re-emergence of FDA enforcement actions targeting internet-sponsored links.

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FDA changes process for reviewing drug launch promotional materials • Source: Shutterstock

The US Food and Drug Administration’s Office of Prescription Drug Promotion is changing the way it reviews Rx drug launch materials with the goal of providing more timely feedback.

OPDP Acting Director Catherine Gray announced the agency’s revised core launch review process at the Food and Drug Law Institute’s virtual conference on advertising and promotion for medical products held on

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