Biden Administration met its self-declared goal of launching a booster campaign ‘the week of September 20’ – but with a more complex messaging challenge than anyone could have wanted after US FDA authorization and CDC recommendation for a ‘booster’ dose of Pfizer/BioNTech’s COVID vaccine left considerable confusion about who should get a third shot.
The formal launch of a COVID-19 “booster” dose campaign in the US is clearly not taking the shape anyone expected when President Biden announced plans for a universal third-dose recommendation in mid-August.
Back then, it sounded simple: everyone in the US who had been fully vaccinated against COVID at the start of...