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Prebunk: FDA Needs To Get Ahead Of Misinformation, But It Likely Can’t Drive The Effort

 
• By Sarah Karlin-Smith

New report offers a five-point plan for FDA to improve the public’s understanding of its role including pushing the agency to be more proactive in listening for, spotting, and addressing misconceptions before they escalate. But experts caution that this must be done carefully, or it could fuel more distrust.

FDA Commissioner Robert Califf
Commissioner Califf reacts to Reagan-Udall report on strategies to improve public's understanding of FDA • Source: Reagan-Udall Foundation online event

The US Food and Drug Administration needs to take a more proactive approach to communicating to counter the tide of misinformation consumers are exposed to, a new report commissioned by the agency instructs. However, FDA Commissioner Robert Califf and other experts cautioned that some of this work may need to be led by outside parties to ensure public buy in.

FDA “should be more proactive in listening, for, spotting and addressing misconceptions before they escalate,” the Reagan-Udall Foundation

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