Boehringer Ingelheim GmbH is one of many pharma companies experimenting with new ways to leverage artificial intelligence (AI) to innovate their ways of distributing information and communicating with patients.
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Powerful new AI tool GPT-4o is stirring up fears that it could replace medical affairs and writing professionals.
A frontrunner among such firms looking to adopt AI, augmented reality and new digital media tools, it has already identified...
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