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How To Leverage US FDA’s ‘Consistent With Labeling’ Guidance In DTC Ads

 
• By Sue Sutter

Sponsors should review longstanding agency concepts on consumer-friendly language and claims limitations, along with Office of Prescription Drug Promotion research and enforcement, when applying the 2018 CFL guidance to direct-to-consumer advertising, Sidley Austin’s Cope says.

Guardrail
FDA policies, research and enforcement provide guardrails for CFL promotion to consumers. (Shutterstock)
Key Takeaways
  • Absent any CFL guidance specific to consumer promotions, companies should review longstanding FDA policies, and research and enforcement priorities, Sidley Austin’s Torrey Cope said.

Sponsors should review longstanding US Food and Drug Administration concepts on consumer-friendly language and claims limitations, and Office of Prescription...

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