ASCO Data Support Roche’s Grand Plan For Non-Stop Avastin Treatment

After the loss of the breast cancer indication for Avastin, Roche looks to long-term treatment in colon cancer as growth driver. And fourth Phase III study of Avastin in ovarian cancer proves positive as the drug makes commercial headway in European markets where it is approved for this indication.

CHICAGO––Roche/Genentech Inc. is emerging from the American Society of Clinical Oncology annual meeting with some extremely valuable data in hand – not only a breakthrough breast cancer therapy with the antibody-drug conjugate T-DM1 and another study moving the company closer to establishing its blockbuster Avastin in another cancer setting, but a study in the original Avastin indication of colon cancer that shows the value of continuous treatment. But that progress puts Roche in the position of grappling with difficult cost issues.

Priced at $4,900 per month, Avastin (bevicizumab) is already a common target for complaints about the high costs of oncologics....

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