Anticoagulant Market Spoiled By Choice? Cost May Be True Differentiator

A new Lancet meta-analysis suggests that while four new anticoagulants are more effective than warfarin, there is little differentiation among the products. Pressed to compare the drugs at AHA, experts were apt to highlight similarities and call for competitive pricing and head-to-head trials.

Just a few years after the introduction of new oral anticoagulants vying to replace warfarin, competition between the novel drugs seems to be based more on pricing, insurance coverage and physician familiarity than on any real differentiation between the products, according to recently published studies.

Already approved for some indications and marketed as Lixiana in Japan, Daiichi Sankyo Co. Ltd.’s once-daily edoxaban is set...

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