Roche/Genentech Inc. is using “smart development” strategies to manage the increasing complexity of oncology development by allowing the company to “learn on the go” – rapidly and efficiently moving clinical development forward using biomarkers and parallel clinical trial designs that continue to feed information back to the company, which can then modify other studies in response.
That’s a useful innovation for the oncology market leader, which presented new data on nine approved and 18 investigational products...
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