Wyeth Premarin DTC Campaign Aims To Reduce Losses
The print and broadcast campaign will encourage women to visit their doctors to discuss hormone replacement therapy. Sales for the Premarin family were down 19% to $223 mil. for the second quarter.
The print and broadcast campaign will encourage women to visit their doctors to discuss hormone replacement therapy. Sales for the Premarin family were down 19% to $223 mil. for the second quarter.