Genentech Fields Overstated Claim For Boniva, DDMAC Says
The ad for the osteoporosis drug - featuring actress Sally Field and running in Parade magazine - was improperly based on a post-hoc responder analysis, DDMAC says.
The ad for the osteoporosis drug - featuring actress Sally Field and running in Parade magazine - was improperly based on a post-hoc responder analysis, DDMAC says.