A little noticed provision of the Medicare Part D rules requires plans to sent a monthly statement to beneficiaries. Humana plans to take advantage of that communication to educate enrollees about how to save money by choosing lower-priced drugs.
It sounds like a Big Pharma marketing exec’s dream: "A rifle shot" version of direct-to-consumer advertising. "It is actionable information" based on "exactly what this person is taking."
By comparison, conventional DTC advertising on television is "an atomic weapon": an extremely inefficient approach that hits everyone in hopes...
Kwabena Frimpong-Manso Opuni has been appointed as the new acting CEO of the Ghana Food and Drugs Authority, succeeding Delese Darko, who is now head of the Africa’s pan-continental medicines agency.
The Health Research Authority is working on a streamlined model for informed consent that maintains people’s trust.
The European Commission has published two new strategies on stockpiling that will improve the availability of critical medicines in times of crisis and reduce the EU’s dependance on suppliers outside the bloc.
