Coppertone $15 Mil. Marketing Campaign Revives Brand Mascot

Schering-Plough's $15 mil. Coppertone advertising and promotional campaign for 1999 will be centered on the reinvigoration of the Little Miss Coppertone mascot for the brand's 55th sun care season. Three TV commercials will feature the pig-tailed blonde icon and her cocker spaniel, which have been used by the company since 1953.