Pierre Fabre Elusun Promoted As Beta Carotene Supplement For Self-Tanning

Pierre Fabre Group is introducing its Elusun beta carotene capsule as a dietary supplement for "natural skin tanning." Promotional materials and print ads for Elusun softgels feature three photographs of a woman in a bikini and asks, "Where did she get her tan?" Ad copy states: "Now getting a rich, tropical tan without leaving town is easy."