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Reckitt’s Schiff Buy Reflects Nutritional Industry “On Fire”

 
• By Dan Schiff

Reckitt Benckiser went high with its $1.4 billion bid for Schiff Nutrition, though the acquisition’s impressive multiples are not entirely out of line with earlier deals in the nutrition space. Analyst Damian Witkowski notes that Airborne, MegaRed and other Schiff brands already are primed for organic growth.

The $1.4 billion that Reckitt Benckiser Group PLC is paying to acquire Schiff Nutrition International Inc. might be eye-popping at first glance but seems reasonable for a rapidly growing company in the attractive nutritional products space, industry observers say.

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