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Q&A: Pfizer On Unlocking The Promise Of Real World Evidence

 
• By Francesca Bruce

Real world evidence offers big potential to get medicines to the market, but exploiting the data is not always easy for companies. Pfizer's James Harnett explains the firm's RWE strategy and some of the challenges, like unstructured data and the need for incentives and standards for gathering the data.

Patient medical record browse on tablet in someone hand on white background.

Real world evidence (RWE) can help improve the regulatory process, convince payers of a drug's value and show how healthcare provision can be improved. Nevertheless, turning the potential into reality is tricky and there remain lots of challenges, says James Harnett, Senior Director, Analytical Sciences Lead, Real World Data and Analytics, Global Health and Value at Pfizer Inc. Harnett explains how Pfizer is developing its approach to RWE and the need for efforts to improve the "quality and completeness" of real word data.

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