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Baby, Hair Care Pose As Models For J&J Consumer Health Business

 
• By Eileen Francis

J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.

Johnson & Johnson sees itsVogue hair care brand's responsiveness to consumer preferences and its babycenter e-commerce site as models for developing and launching products across its consumer health care brands, says CEO Alex Gorsky.

“Taking that kind of agile, fast, flexible mindset and being even more innovative and creative” is J&J's strategy in the...

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