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DTC Advertising: Industry Learning To Live With US FDA’s Clear, Conspicuous And Neutral Rule

 
• By Sue Sutter

Sponsors should consider the DTC ad's audio as the major statement about a prescription drug’s side effects and then choose strategically how to display the accompanying text. TV ads are now employing banners and larger text to satisfy the rule’s “dual modality” requirement.

Old TV sets
There's a new approach to advertising drugs on TV thanks to the CCN rule. (Shutterstock)

Pharmaceutical companies are learning to navigate the US Food and Drug Administration’s final rule on presentation of the major statement in direct-to-consumer TV ads in a clear, conspicuous and neutral manner.

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