A Faster Brand Name Review Process

FDA is proposing that drug sponsors assume responsibility for testing proprietary trademarks for potential medication errors before they are reviewed by the agency. That -- along with performance goals tied to user fee dollars -- should help speed up the review of proposed brand names.

The brand name review process is about to get faster and more predictable—but maybe a bit more expensive too.

The Food & Drug Administration is proposing a big change in the way it reviews proprietary brand names. Right now, drug sponsors submit proposed trademarks to FDA as early as...

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