1. Pink Sheet

A Quick Metric for Measuring Pharma's Success in Healthcare Reform

 
• By Cole Werble

Pharma is looking at some very achievable business targets from the pending health care reform legislation. It’s not going to take too many new scripts from the people who currently do not have insurance for pharma to get a return from the new tax and rebate payments that are part of its support for ObamaCare.

The question of how much the pharmaceutical industry stands to gain or lose form health care reform legislation is difficult to get your arms around. Even the most common headline numbers, like the $80 billion commitment from pharma to pay for health reform, are more a part of the political process than firm expenditure estimates.

Here's a simpler metric to judge what health reform means to pharma: four extra monthly prescriptions. That is how much...

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